Why Should I? The Importance of Using Professional Skin Care Products

Why use professional skin care?

Why use professional skin care? Why not just head down to the local drugstore, and pick up something cheap? Why spend money on something that just goes down the drain?

These are common questions that clients ask when they come into a spa for a facial. But, if you’re coming in to a spa for a facial, why aren’t you ready to make a commitment to good skin at home? Why spend money on a facial if you return home and use not-so-great products on your skin?

This blog discusses why using professional products are beneficial to your skin and busts through some myths about professional products.

1. Professional skin care is way more expensive

Not true! Professional skin products are comparable to say, Lancôme or Clinique; and sometimes, even less expensive. Plus, on average, you’re getting 70% more active ingredients in professional products than drugstore and department store brands. See our price comparison chart on one of our professional products, Phytomer, and major department store brands…

2. Department store brands are better known and reputable

Ok, so if your idea of being reputable is spending research dollars on the next glitzy ad campaign containing your favourite celebrity, then department store brands are more reputable. The reason why these brands are so well known is for a number of reasons:

a. Hire expensive celebrities and models to promote their product. This is called “Referent Power” and is a powerful marketing tool. By law, when these spokes models promote these products they have to use them, but only for the duration of the ad campaign or commercial you’re watching.

b. Money that is accumulated from the sales of these products is put into the next ad campaign for the product, not back into the product as research and advancement techniques. Marketing behind these lines has more money spent on it than research and development of the products you’re using on your face.

And let’s face it, if your favourite celebrity shows up on your TV with perfect skin using the said product, why aren’t you going to use it to achieve her skin? These ad campaigns work wonders.

3. Why don’t we hear about professional skin care more often?

Professional skin care companies do not put money into their marketing campaigns like department store brands do. They put the money made from sales of their products into years of research and new technologies. And then, of course they do put some money into marketing; but you will see this when you enter the salon or spa that it is sold in.

4. Why are professional brands like Phytomer and Guinot sold in spa only?

When a brand is sold in a spa or salon, it is guaranteed to be of a professional grade brand, meaning it contains higher quality ingredients and more active ingredients and need professionally trained skin care therapists to use them and educate their clients on them.

Selling professional lines in spa only means that there is a better quality control over the product as well; they are not mass produced like drugstore brands and department store brands are; they are produced in numbers compared to past years and sales trends.

This also means that you will not receive a product that has been sitting in a warehouse for five years, your professional products are fresh and of high quality.

The most important thing you should consider when using products for yourself is how you feel about the product. You should use products that you believe in, are happy with the results and deliver results to you.

When you visit a spa for a facial, listen to your esthetician about the skin care she recommends to you; she’s not just trying to make commission off of selling you something, she’s educating you about which products, from her professional experience and opinion of your skin, are right for you. She should offer you brochures and as much information about the line she is recommending to you as you want or need.

Remember: she’s not trying to force information down your throat and getting you to buy buy buy! She’s trying to help you make the best possible choice in professional skin care for you and your needs.

Come into Le Petit Spa for a complimentary skin consultation to receive education and advice about what type of products would be best for your skin. These complimentary services are available seven days a week; contact Le Petit Spa today…

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