Why videos on Youtube are a great idea

The social media world is growing very quickly and the interest is enormous. It is personalizing our messages and targetting customers in a different world. Customers are bored with email and enewsletters so video ratings on YouTube and discussion forums on Facebook are creating new ways to chat and communicate with customers. As marketers, we need to respond to these new trends and "get on the bandwagon".

I met Rodney from www.reachd.com and he transformed my world. He gave me a FLIP video camera because it was the promotion to sign up for the full package and I have not looked back. We video once per week on www.spaboutique.ca and post videos on Youtube for Le Petit Spa. It is making our message more personal and blogging is helping me explain who we are and educate customers. Check us out at www.youtube.com/user/petitspamarketing

I must admit that my enthusiasm propelled me forward very quickly and I had to slow down and explain to my teams why we were doing these activities. They were not as interested in being posted on Youtube until I explained that it was our Le Petit Spa mini-website and that the videos could not be posted on our regular website due to video bandwidth requirements. Once I took time to explain the reason and the objective, they embraced the idea. We still have a lot of work to do. I want my customers to understand what a "Hot Stone Spa Massage" is before they come in. No one likes surprises. They should have an idea so by watching a video for a few minutes will take away any surprises and instead will drive positive anticipation.

Rodney's message was to just start doing it. So I did. I started making time for it every week and making sure that video would become a part of who we are. I keep doing the enewsletters as well to promote the videos and make sure that customers can get some unique, entertaining information as well.

It's hard to explain how we do a workshop at Le Petit Spa so I video'd it for two minutes. Jan Carley, www.creativecoachinggroup.com was our fabulous facilitator and so I thought I would videotape her for a few minutes. She was a little nervous about the whole thing but we "just did it" and it turned out great. Check it out at http://www.youtube.com/watch?v=1gfe0IQNCJE

Try it. It's fun and it works.

Thanks Rodney!

Nancy
Day Spa Owner, Le Petit Spa, Vancouver
Online Retail Owner, www.spaboutique.ca