Spa and Online Business Planning for 2009
Well, I hit the road running literally this year and now i'm sick...figures I ran into a wall! Anyways, happy to say that most of my business planning is done for 2009.
Having a plan/roadmap/sales forecast, whatever you want to call it, will help you stay focused and will be a cause for celebration when you hit your targets.
So for Le Petit Spa, we hit our 2008 target and were actually 1% over target for the year. December was a nightmare due to the SNOW more so than other factors. Staff and customers could not get to the spa or did not want to venture out into a dangerous situation (and rightly so!). We asked our customers to rebook to avoid a penalty which seemed to be a win-win on both sides. Thankfully, we have an online store at www.lepetitspa.ca for purchasing online spa gift certificates as we rely on an overwhelming amount of sales at this time of year. I am happy to say that we were only 10% under target so not bad. I was not able to drive my car for 3 and a half weeks!
For Spa Boutique, we finished 8% over target. Meeting your targets helps you to make sure you are setting the "right" goal to make enough money to pay all of your expenses. I find the hardest part is to STAY ON TRACK. It's so easy to forget about the plan, get excited about something new, come up with "new and exciting" marketing ideas...you get the picture. As an entrepreneur, it's our weakness - we love creativity and feel stifled with numbers.
Business is all about the numbers. You need to know your numbers and understand your cash flow at all times. I review my numbers monthly with my manager and quarterly with my staff at the spa.
The online business, www.spaboutique.ca, is small and we can review the plan weekly which is really important so that everyone is aware of the goal and there focus is on how to generate sales and keep customers happy. I really believe in profit sharing. Brian Scudamore, from 1-800-GOT JUNK, recommended The Game of Business book which really helped me to explain to my employees how the business works and how important the numbers are. I heard Brian speak at a SOHO event and was able to visit his business a few years ago so I understand now why he is successful.
Some tips to help you:
- To set numbers for this year, review the past few years
- Do a SWOT analysis - what are your strengths, weaknesses, opportunities and threats?
- Be realistic - it's going to be a challenging year; we set Le Petit Spa at 5% under 2008 sales and we feel very positive about this goal and for Spa Boutique, we set the goal much higher as we are opening a retail store in 2009
- If you are looking at expansion, then make sure you have done your research and you know there is a need out there
- At some point you have to make a decision on your numbers and bite the bullet
- Next step is to create a marketing plan - how are you going to promote your business? What marketing messages are going to be important for you? Social media is key to many businesses - FACEBOOK, TWITTER, BLOGGING, WEBSITE content
- Final step is to communicate to your staff and commit to the plan
It does get easier each year. You need to put aside time to do the strategic work (which sometimes is the hardest part) and then "Just do it!" Enough of the excuses. Get on with it.
Here's to a GREAT year!
Nancy
Labels: canada spa vancouver, le petit spa, small business entrepreneur, vancouver day spa, vancouver spa gift certificate, vancouver spa packages







































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